Summary of the exhibition RGWeek-2016: Be mobile!

2-3 June, 2016, there was an international gambling and entertainment exhibition Russian Gaming Week 2016.

The event took place at expo centre “Sokolniki” and attracted the interest of all those involved in the gambling industry.

Company First Gaming (Rub90 brand) has demonstrated variety of products and solutions for the retail, online and mobile segments, which have been united under the motto "Be mobile!".

Such choice of the slogan is dictated by the fact that mobile traffic is rapidly gaining a leading position in eCommerce today.

The following solutions were introduced to guests and participants of the exhibition: an improved gambling website and its mobile version, updates for the Sportsbook, jackpots for bets on sports and games and new terminals.

At the conference, Leonid Obozniy presented a report called "Be mobile! Betting in the era of Mobile. Analytics and Trends" and made some important conclusions and forecasts for bookmakers, which were based on the comprehensive analysis of statistical data of the analytical department of the company Rub90 and many companies from the scope of bookmaking and eCommerce.

The main focus of the report was made on the important trends of the past few years:

 - growth of the share of mobile in online-betting revenues;
 - increasing use of data of services, designed fot the websites traffic estimation and user behavior analysis;
 - development and implementation of cross-platform betting solutions;
 - shift of focus towards interaction with the older age group (45+).

At the award ceremony "Betting Awards 2016" held within the exhibition, Rub90 received the title of the company-innovator of the year in the betting industry.